Wed. Dec 1st, 2021

Formula 1 will be having sparkling wine replacing champagne for the podium.

This is after F1 made a deal with Italian winemaker Ferrari Trento making it the official F1 drinks partner for the podiums and paddock club.

This will be not the first time that Ferrari Trento will feature on the podium as it previously made an appearance on the podium during the 1981 Italian Grand Prix.

“We are thrilled to announce Ferrari Trento as an official Partner of Formula 1,” F1 CEO Stefano Domenicali said. “Celebrating success is in both our DNA and having Ferrari Trento at the heart of the sport’s most iconic celebratory moment makes them such a natural partner for us.

“For more than a century, Ferrari Trento has been synonymous with Italian excellency, pouring their passion into creating fine sparkling wines capable of elevating any moment, and we look forward to working together to create and enhance our fan experience on and off the podium.”

Ferrari Trento CEO Matteo Lunelli added: “We are very excited to announce this partnership with Formula 1 which is both an achievement and a starting point for us. It’s an achievement because it demonstrates the renown and the appeal that Ferrari Trento wines enjoy internationally, thanks to our team that works tirelessly across the board.

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