The new MotoGP logo was officially unveiled during the post-season gala held at the National Art Museum of Catalonia in Barcelona marking a major evolution of the premier bike racing series’ brand identity.
The event which took place on November 17, 2024, coincided with the conclusion of the MotoGP season and was highlighted by a voiceover from actress Emilia Clarke, known for her role in Game of Thrones.
The new MotoGP logo represents the first major redesign since 2007 and is part of a broader rebranding effort that aims to modernize MotoGP’s image as it enters a new era.
The redesign was executed by Pentagram, one of the world’s leading design studios, and reflects a comprehensive approach to branding that goes beyond just a logo.
The new identity encompasses various elements, including typography, motion graphics, and visual identity, all aimed at transforming MotoGP into a global entertainment brand that resonates with both long-time fans and newcomers alike.
This transformation is particularly relevant as MotoGP prepares for significant changes under the ownership of Liberty Media which acquired a majority stake in the championship earlier this year.
The new MotoGP logo features an innovative design where the letter “M” symbolizes two motorcycles leaning against each other, capturing the essence of racing dynamics. The circular “O”s represent motorcycle wheels, while the “T” signifies the rider positioned between them.
Furthermore, the “GP” portion of the logo evokes imagery associated with racetrack layouts, reinforcing MotoGP’s identity as a premier motorcycle racing championship. Notably, this redesign marks the removal of the chequered flag that has been a staple of MotoGP’s branding since its rebranding in 2002.
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Dorna Sports CEO Carmelo Ezpeleta expressed his enthusiasm for the new identity, stating that it encapsulates what MotoGP represents.
“We’re very excited to reveal our new identity and invite fans around the world to meet the new MotoGP logo,” said Ezpeleta. “Working with Pentagram has been an incredible adventure leading to what we hope our fans will agree is an incredible result.
“A brand is more than a logo, and MotoGP is more than a sport. The process has taught us a lot about both and we’re very proud to show the world the results.
“The key question throughout has been, ‘What is MotoGP?’, both now and looking forward to who we want to be. We hope this new identity communicates every aspect of that, from the speed to the passion and everything in between. This is MotoGP.”
The launch of the new MotoGP logo has already sparked comparisons to similar branding changes seen in other motorsport series, particularly the typography and overall aesthetic which draw parallels to F1’s recent logo update in 2017.
These similarities may not be coincidental; they reflect an overarching trend in motorsport branding as organizations seek to appeal to a younger audience while maintaining their core identities.
Alongside the launch of the new MotoGP logo, related championships such as Moto2, Moto3, and MotoE also underwent logo updates that align with the new visual identity. This cohesive branding strategy indicates a comprehensive overhaul across all levels of grand prix racing as they prepare for an exciting 2025 season.
