Formula 1 have announced a new partnership with Global Citizen, with the international advocacy organisation becoming a charity partner for the WeRaceAsOne platform.
WeRaceAsOne was launched last June ahead of F1’s return following the delay to the start of the season due to the coronavirus pandemic as the series looks to tackle major issues in the sport and society.
Global Citizen is a movement using their platform to try and bring an end to poverty by 2030. They are committed to environment, equal opportunity, education and citizenship, and as a result fit well with the priorities of WeRaceAsOne. Formula 1 and Global Citizen intend to announce a series of plans over the upcoming season that fans and communities can take part in to ensure there is real change around the globe.
“We are very excited at the prospect of partnering with the incredible team at Global Citizen, whose passion and delivery of lasting positive change are perfectly aligned with our focus at Formula 1 to leave a positive impact on society, the environment and our sport,” F1 CEO Stefano Domenicali stated in a press release. “We’re proud of the WeRaceAsOne platform in encouraging the community, F1 fanbase, and Global Citizen’s millions of engaged supporters to come together to support positive change against the most important issues facing our sport and the world.
“While our commitment to tackling issues of sustainability and diversity in our sport is important, it is our actions that we’ll be judged on and this long-term partnership will show our commitment to deliver on our plans.