Marco Mattiacci has been named as Aston Martin’s global brand chief and commercial officer, following the resignation of many key executives at the British company.

Mattiacci joins Aston Martin after more than a decade at Ferrari, including heading up the company’s North American operations and serving as managing director and team principal of the Scuderia Ferrari Formula One team.

He has previously worked with Faraday Future and Envision in the electric sector, but will now join Aston Martin Lagonda as global chief brand and commercial officer.

“The new chapter for Aston Martin is the most exciting project in the automotive industry right now, and I am thrilled to join the incredible leadership team assembled by Lawrence Stroll and Tobias Moers in this role of Global Chief Brand and Commercial Officer,” said Mattiacci on his new appointment.

“Having enjoyed global affection, passion and loyalty for 109 years, Aston Martin is now igniting a new breed of customers with its next generation of product, ultra-luxury customer experience and return to grand prix racing.”

“Working as part of a skilled and passionate team, I look forward to being the custodian of this iconic brand, which sits uniquely in the crosshairs of ultra-luxury and high performance.”

Mattiacci will begin his new post immediately, supervising the company’s customer and brand experience as well as product integration, and “playing a vital role in Aston’s future commercial and product strategy,” according to Aston Martin.

Tobias Moers, CEO of Aston Martin Lagonda, said: “As we continue this new era for Aston Martin, a key pillar is unleashing the potential of our brand, given its customer loyalty and huge global appeal.

“I’m delighted to welcome Marco to Aston Martin and look forward to working with him and our world-class leadership team to accelerate our breath-taking new product roadmap and unrivalled luxury customer experience.”

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