Scuderia Ferrari ended their long-term sponsorship and strategic partnership with Hublot who will be replaced by Swiss luxury watchmaker Richard Mille.
Hublot and Ferrari announced their long-term strategic partnership during the 2011 Formula 1 World Finals at Mugello which officially started at the beginning of 2012, making Hublot Ferrari’s “Official Watch” and “Official Timekeeper”.
A Ferrari’s spokesperson confirmed that the team’s sponsorship with the Geneva-based luxury watchmaker Hublot came to an end on the 31th December 2020 and the two parties decided not to extend the contract.
The Italian Marque will now switch to Swiss luxury brand Richard Mille.
The company was founded by Richard Mille and Dominique Guenat in 1999 and based in Les Breuleux, Switzerland. The watchmaker holds 148 employees, “combining the best in technical innovation, in architecture and in fine watchmaking heritage.”
The brand is a regular in motorsport with its founder doubling up as Chairman of the Endurance Commission of FIA as the brand previously featured as the official partner of the Le Mans Classic in 2002.
Over the last years, the brand has teamed up with a number of drivers from Formula 1 teams, such as Alfa Romeo Racing, Haas F1 Team and McLaren Racing, and from Formula E.
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In 2017, Richard Mille and McLaren Automotive signed a 10-year partnership agreement. In the same year, the Swiss company became an official partner of the Yas Marina Circuit in Abu Dhabi, and of the Circuit Paul Ricard in Le Castellet in 2018.
“Everyone knows Ferrari is an iconic brand with an incredible history, and a true following from the legendary ‘tifosi’ right through to multiple collectors of classic cars,” Mr Mille says.
“We see this as a true partnership with multiple developments at its heart of our watches with Ferrari’s designers and engineers. The whole team is thrilled about the Ferrari and Richard Mille collaboration and committed to creating a strong and passionate partnership.”
Mattia Binotto, managing director and team principal at F1 team Scuderia Ferrari, adds: “I am very pleased about this new multi-year partnership.
“Ferrari and Richard Mille share many common values, from technology to use of similar materials, as well as the passion we put into coming up with and designing our products. Both brands bear the name of their founder and represent their dreams and visions.
“The partnership will have a wide reach and I am particularly pleased that it also extends to the Ferrari Driver Academy.
“Richard Mille is a great racing fan and shares our commitment to bringing along talented youngsters and to attract young people to motor sport.”
