The Gulf-inspired livery that Williams will use in three Formula 1 Grands Prix later in the year has been officially revealed.
Williams revealed the unique livery that will be used for three events, starting with the Singapore Grand Prix in September.
The team revealed in May that it would let fans select from one of four designs before using them for the Formula 1 championship’s 15th round. All liveries include the Gulf colors of its sponsor.
Williams’ marketing team came up with four possibilities, dubbed Heritage, Contemporary, Visionary, and Bolder than Bold.
Bolder than Bold and Heritage were the two remaining designs, and after receiving 51.9% of the vote, Bolder than Bold won after over 180,000 votes were cast in the poll.
Williams unveiled the winning livery today during a ceremony at its Grove base. The team will be competing in the Singapore, Japanese, and Qatar grand prix in the “Bolder than Bold” design.
The original livery highlighted Gulf’s long history in the industry and its illustrious time competing in sports car racing alongside Ford and Porsche, and it was somewhat evocative of the McLaren livery of 2021. The three others were all contemporary takes on the Gulf theme.
At the project’s debut, team boss James Vowles said he preferred the Heritage option, but in the end, with more than 180,000 votes submitted over the course of the three knockout rounds, fans selected Bolder than Bold.
The fresh look was announced on Tuesday night in London and will be featured on a Williams show car at the Goodwood Festival of Speed this weekend before having it applied to the race cars for Singapore and the two events that will follow.
“This competition was an incredible opportunity for our fans to actively engage and shape the visual identity of our team,” said Williams team principal James Vowles.
“The winning design encapsulates the essence of the Gulf and Williams Racing partnership, reflecting on the past but building on our future.
“This livery will create a defining moment when it takes to the track later in the season.”
Williams celebrated its 800th race with a unique livery at the British Grand Prix last weekend. The team has only participated in 799 world championship races to date after the cancellation of the Imola round earlier this year. They will pass this mark at the Hungarian Grand Prix, which will take place next week.
