McLaren has revealed a special Chrome livery that will be adopted in this weekend’s Formula 1 British Grand Prix as part of its ongoing 60th anniversary celebrations.
The Woking-based outfit has joined forces with the title sponsor Google for a throwback to the moment Lewis Hamilton won his first F1 World Championship.
In honor of McLaren’s 60th anniversary, the design, which pays tribute to the livery that was in use from 2006 to 2014 and featured race victories for Jenson Button, Kimi Raikkonen, Lewis Hamilton, Fernando Alonso, Heikki Kovalainen, and Kimi Raikkonen, has been revived.
The livery was developed in collaboration with McLaren partner Google, whose Chrome web browser was introduced the same year as Hamilton’s meteoric rise to fame.
“It’s no secret that racing fans love McLaren’s classic chrome livery,” said McLaren CEO Zak Brown. “Google Chrome wanted to bring back elements of this iconic livery to celebrate our team’s history at the British Grand Prix, and we’re excited to be able to give our fans what they want.
“I’m sure this livery will bring back great memories for many of our fans, and I can’t wait to see it out on track at our home race.”
Google VP, Global Marketing Nick Drake added: “It’s been a privilege for the Google Chrome team to work with McLaren on bringing back elements of an iconic livery to inspire this takeover.
“We were delighted with the fans’ reaction to the branded wheel covers that introduced our partnership, and now Google Chrome is putting chrome back on the McLaren for its home race.
“We’re looking forward to Silverstone and hope all McLaren fans enjoy what promises to be a really exciting weekend of racing.”
At the most recent Indianapolis 500, McLaren sported three homage liveries to honor its exceptional Triple Crown triumphs. Lando Norris and Oscar Piastri ran the revised livery at Monaco and Spain, after the winning colurs were blended into a single livery.
This weekend at Silverstone, Lando Norris and Oscar Piastri will be running on the new design. Both drivers will wear unique race suits, with the former also donning unique boots and a new crash helmet design.