William’s has unveiled its 2022 F1 car, the FW44, featuring a striking new livery.
The FW44 was unveiled during an online launch event on Tuesday, making Williams the sixth team to showcase their brand-new Formula One chassis for 2022. The British outfit, however, showcased their contender’s new livery on a 2022 concept car rather than the actual car.
Nicholas Latifi and Alex Albon, race drivers, were on hand to show off the new-look car, which bears a strong livery for the start of F1’s new era.
The design incorporates blue diamond shapes as well as lighter blue and red highlights to represent and according to the team, the livery “embodies the dynamic new era of the Williams brand,” with its contrasted diamond shape and flashes of red and blue.
Capito spoke on the team’s new livery during the team’s online debut, revealing that the addition of red was motivated by a desire to emphasize the team’s British ancestry.
The sidepods showcased branding for Dorilton Ventures, the US investment firm that owns the Williams Formula One team, a new sponsorship arrangement with battery maker Duracell was also announced.
“Over its history as an iconic Formula One team, Williams Racing has shown great strength and sophistication,” commented Williams CEO Jost Capito.
“The new visual identity of the 2022 car perfectly encapsulates these characteristics that the staff, drivers and fans have demonstrated time and time again.”
“As we move into the new era of our sport, the FW44 highlights the transition to the future, as well as acknowledging the timeless qualities that make us who we are.”
“Last season we were thrilled and proud to make such strong advancements as a team, with a number of well-earned points-scoring results in addition to a podium,” he added.
“Looking forward, we want to build on this success, and the FW44 perfectly embodies these ambitions to return to the front of the grid. I look forward to witnessing this progression with Nicholas and Alex at the helm.”