Lenovo signs partnership with F1 as its official sponsor

Lenovo signs partnership with F1 as its official sponsor

Formula 1 has announced Lenovo as an Official Partner ahead of the 2022 season, with the sport planning to employ Lenovo’s cutting-edge technology across its operations as part of the multi-year relationship.

Lenovo’s technology will be deployed across the Formula 1 organization, both at its headquarters and at races, over the next few years as part of the relationship. Lenovo’s hardware, as well as its High Performance Computing and server solutions, will become more integrated into the sport’s operations.

Formula One expects that the “partnership will result in a better experience for fans” by running sophisticated on-premises data collecting tools, producing higher-quality material, and supporting broadcast applications.

The agreement will increase Lenovo’s global awareness by showing the company’s capabilities on a global scale and incorporating industry-leading hardware technology into Formula 1’s core.

“As we prepare for our record-breaking season, it is exciting to welcome Lenovo to the team and for us to join forces with a global leader in technology,” F1 CEO Stefano Domenicali said.

“Like everything in Formula 1, precision and detail are everything, and Lenovo will be at the forefront of providing their experience and innovative technologies to our operations throughout the season.”

“Our fans expect the best from everything we do, and Lenovo is the perfect partner in terms of its premium hardware offerings.”

“We are entering a new era of our sport and we’re committed to delivering a high-quality experience for our dedicated followers around the world.”

As F1 continues to connect fans with the sport in new and more engaging ways, it wants to use Lenovo’s vast assortment of premium hardware as well as creative next-generation technology such as augmented and virtual reality.

F1 said earlier this year that it would continue to offer ten engineering scholarships each year until 2025, as part of its commitment to provide career and academic opportunities for underrepresented groups.

Lenovo is also committed to diversity, inclusiveness, and the removal of obstacles, and will collaborate with F1 on projects in this area as part of the relationship.

Commenting on the announcement, Chairman and CEO of Lenovo Yang Yuanqing added: “We are proud to announce our new global partnership with Formula 1, the world’s most prestigious motor racing competition, to engage half a billion fans all over the world with exciting, innovative experiences.”

“This partnership is based on our shared passion for innovation, performance, and the winning spirit. Together Lenovo and Formula 1 will push the limits of technology to help shape a faster, smarter, and more sustainable future.”

Luca Rossi, President of Intelligent Devices Group, Lenovo, said: “Partnering with Formula 1 to deploy Lenovo’s smarter solutions across the organization, from base operations to the stunning excitement of the Grands Prix, will help push the boundaries of what is possible and transform the racing experience.”

“Formula 1 is focused on its digital transformation and continuing to surprise and delight its fans.”

“Lenovo’s portfolio of hardware, services and solutions will be key to helping Formula 1 create new ways for fans around the world to experience the same thrills you’d experience track side.”

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