Who are the highest paid drivers in the NASCAR Cup Series? NASCAR drivers net worth and salaries 2025 ranked.
NASCAR remains one of America’s most lucrative motorsports with top drivers earning millions in salaries, prize money, and endorsements. As the 2025 season unfolds, the financial landscape for the series’ elite is as competitive as racing itself.
Below, we break down the latest reported salaries and net worth figures for the sport’s leading stars, offering a comprehensive look at how much NASCAR Cup Series drivers make in 2025.
NASCAR drivers net worth and salaries 2025
Kyle Busch: $80 Million
Kyle Busch stands as one of the most successful and highest-paid drivers in NASCAR history. With over 200 wins across NASCAR’s top series, Busch has built an empire both on and off the track.
In 2025 his net worth is estimated at a staggering $80 million making him the wealthiest active driver in the sport. Busch’s annual salary is reported to be around $16.9 million, reflecting his status as a perennial championship contender and marketable star.
Busch’s financial empire is bolstered by a range of lucrative endorsement deals with brands like 3Chi, Lenovo, Alsco Uniforms, BetMGM, and Lucas Oil, bringing in an additional $1.7 million annually.
His entrepreneurial spirit is evident in his ownership of Kyle Busch Motorsports (KBM), a successful racing team in the NASCAR Truck Series and Xfinity Series. KBM has produced numerous wins and championships, further cementing Busch’s legacy and financial standing.
Denny Hamlin: $65 Million
Denny Hamlin’s career has been defined by consistency, longevity, and high earnings.
As of late 2024 Hamlin’s net worth is estimated at $65 million, making him one of NASCAR’s wealthiest drivers. His annual salary in 2025 is reported at $13.1 million, placing him among the sport’s top earners.
Hamlin’s wealth is the result of both his on-track achievements and off-track business ventures. He is a co-owner of 23XI Racing alongside NBA legend Michael Jordan which adds a significant business dimension to his portfolio.
Hamlin’s endorsement deals and media appearances further boost his income, ensuring his place among NASCAR’s financial elite.
Martin Truex Jr: $40 Million
Martin Truex Jr has enjoyed a highly successful career marked by a NASCAR Cup Series championship win and numerous race victories.
In September 2024 his net worth was estimated at $40 million with a 2025 salary of approximately $10.4 million. Truex’s earnings reflect his status as one of the most respected drivers on the grid, with a long-term contract at Joe Gibbs Racing and a history of consistent performance.
Truex’s financial success is also supported by endorsement deals and his reputation as a fan favorite. His career earnings from NASCAR alone have surpassed $38 million, a testament to his longevity and competitiveness in the sport.
Brad Keselowski: $45 Million
Brad Keselowski’s dual role as a driver and co-owner of RFK Racing has propelled his net worth to an estimated $45 million by 2025.
Keselowski’s annual salary is projected at $9.4 million, making him one of the highest-paid drivers in the series. His business acumen combined with his on-track success—including a NASCAR Cup Series championship—has made him a major player in the sport.
His income is supplemented by sponsorships from Castrol, Kroger, and other major brands. His leadership at RFK Racing ensures a steady stream of revenue beyond his driving duties.
Ricky Stenhouse Jr: $30 Million
Ricky Stenhouse Jr’s earns $3 million per year although his net worth is estimated at $30 million courtesy of his real estate investments and personal brand deals.
Specifically, The No. 47 Hyak Motorsports driver has partnerships with NOS Energy Drink, SUNNYD, and Real American Beer, with each company sponsoring him for multiple races. Additionally, Rate is sponsoring him for the EchoPark Automotive Grand Prix at Circuit of the Americas.
Joey Logano: $24 Million
Joey Logano has established himself as one of the sport’s premier talents. In 2025, the two-time NASCAR Cup Series champion’s net worth is estimated at $24 million with an annual salary of around $9 million from Team Penske.
Logano’s financial portfolio is diversified through endorsement deals with Shell, Pennzoil, Coca-Cola, and Autotrader.
Logano is also known for his philanthropic efforts through the Joey Logano Foundation which has donated over $6 million to charitable causes. His business ventures including co-owning Clutch Studios and real estate investments, further boost his financial standing.
Kyle Larson: $20 Million
Kyle Larson’s meteoric rise in NASCAR has been matched by his growing net worth estimated at $20 million in 2025. His annual salary is reported at $8 million, reflecting his status as one of the sport’s most talented and versatile drivers.
Larson’s career has been marked by resilience and redemption, culminating in 2021 Cup Series championship and multiple race wins. His ability to compete—and win—on a variety of tracks has made him a fan favorite and a valuable asset for sponsors including: HendrickCars.com, Prime Video and Valvoline.
Larson’s off-track ventures and endorsement deals also contribute significantly to his wealth.
Chase Elliott: $12 Million
Chase Elliott has a net worth of approximately $12 million in 2025. The 2020 Cup Series champion’s annual salary is estimated at $8 million, placing him among the sport’s top earners.
Elliott’s popularity is unmatched, consistently earning him the Most Popular Driver award. His endorsement portfolio includes deals with NAPA Auto Parts, Hooters, and Mountain Dew.
Ryan Blaney: $13 Million
Ryan Blaney has rapidly ascended the ranks of NASCAR’s elite with a 2025 net worth estimated between $5 million and $13 million. His reported annual salary is $1.9 million, though his growing success suggests this figure may rise in future seasons.
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Blaney’s wealth is driven by his on-track achievements, playoff appearances, and a growing fan base. His sponsors include Menards, Advance Auto Parts, BODYARMOR, Wurth, Discount Tire, Wabash, and Dent Wizard.
Off the track, Blaney has leveraged his popularity into an endorsement deal with Chipotle alongside media opportunities, contributing to his expanding financial empire.
Austin Dillon: $12 Million
Austin Dillon, grandson of team owner Richard Childress, continues to benefit from his family’s legacy and strong sponsorship backing, earning $3.5 million per year with an estimated net worth of $12 million.
Dillon’s No. 3 car is primarily sponsored by Bass Pro Shops & Winchester for 17 races in the 2025 season alongside Titan Risk Solutions in select races during the season.
Michael McDowell: $10 Million
Michael McDowell, known for his 2021 Daytona 500 victory, earns approximately $3.7 million per year, contributing to a net worth of $10 million.
The No. 34 Front Row Motorsports driver’s steady performance and underdog story has garnered him sponsors like Workforce, B’laster, and Go Bowling, with specific races for each according to reports.
Alex Bowman: $10 Million
Alex Bowman earns about $3.5 million per year from Hendrick Motorsports with his consistent results and growing sponsorship portfolio pushing his net worth to an estimated $10 million.
Bowman’s primary sponsor is Ally Financial alongside co-primary sponsorship agreement with Best Friends Animal Society for certain races, including Phoenix Raceway and Pocono Raceway.
Daniel Suarez: $7 Million
Daniel Suarez earns about $4.5 million per year with his net worth estimated at $7 million.
Being the first Mexican-born driver to win a NASCAR national series race, his international appeal has attracted sponsors like Freeway Insurance, Quaker State, Telcel-Infinitum, Very Good Ventures, and Choice Privileges.
Chase Briscoe: $5.6 Million
Chase Briscoe is estimated to be worth around $5.6 million making roughly $1.2 million per year from Joe Gibbs Racing.
His sponsors include Aqua Hydrate, Bass Pro Shops, Champy’s Fried Chicken, Buzz, Code 3 Associates, Cummins, Dorsett Automotive, Elliott’s Custom Tailers, Fleddermann Von Rieste, HighPoint.com, Mahindra Tractors, Mobil1, Parker Offshore, Production Alliance Group, Rinnai, Artic, Rush Truck Centers and Texacon.
Christopher Bell: $5 Million
Christopher Bell has emerged as one of NASCAR’s top young talents, highlighted by his victory at the 2025 NASCAR All-Star Race, which earned him a $1 million prize.
Bell’s total earnings for 2025 are reported at $800,000 but his net worth is estimated at $5 million reflecting his rapid rise and future potential. His No. 20 Joe Gibbs Racing Toyota is sponsored by Rheem, Mobil 1, Coofandy and Interstate Batteries.
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Tyler Reddick: $5 Million
Tyler Reddick has a net worth of roughly $5 million with his current 23XI Racing contract earning him $1.3 million a year.
Reddick’s No. 45 car is primarily sponsored by Pinnacle Financial Partners. Other sponsors include Monster Energy, Mobil 1, O’Reilly Auto Parts, Xfinity Mobile, Jordan Brand, McDonald’s, and SiriusXM.
Chris Buescher: $5 Million
Chris Buscher has accumulated a net worth of $5 million, earning $1.5 million per year.
Buscher’s No. 17 RFK Racing Ford Mustang is sponsored by Trimble, Fastenal and Fifth Third Bank with his consistent performances keeping him in demand among mid-tier teams.
Ross Chastain: $4 Million
Ross Chastain, known for his bold driving style, has an estimated net worth of $4 million earning $2.1 million per year.
Chastain’s No. 1 Trackhouse Racing chevy is sponsored by Busch Beer alongside Choice Privileges for select races in the NASCAR Cup Series. Acceptance Insurance will sponsor his five NASCAR Xfinity Series races with JR Motorsports.
Other sponsors include Kubota (for multiple races), Moose Fraternity (for select races), and SafetyCulture (for multiple races).
Bubba Wallace: $3.5 Million
Bubba Wallace’s influence extends beyond the track, making him one of NASCAR’s most marketable drivers.
Wallace earns $2.2 million per year with an estimated net worth of $3.5 million, bolstered by major endorsements from McDonald’s and the U.S. Air Force. He is also sponsored by Coca-Cola Consolidated and Robinhood.
Erik Jones: $3 Million
Erik Jones, still early in his Cup Series career, earns approximately $2.3 million per year with his net worth estimated at $3 million, with potential for significant growth as his career progresses.
Jones’ primary sponsor for his No. 43 Legacy Motor Club car is AdventHealth.
William Byron: $2 Million
William Byron, one of Hendrick Motorsports’ young talents, has a projected net worth ranging from $2 million to a staggering $7.35 million.
With a base salary estimated at $1.85 million annually, Byron’s total earnings are expected to soar beyond $3.85 million, including performance bonuses and endorsements from major brands like Axalta, Liberty University, Valvoline, Logitech, Chevrolet and Cincinnati Inc.
Additionally, Phorm Energy serves as an associate sponsor for the entire season while RaptorTough.com serves part-time.
Ryan Preece: $2 Million
Ryan Preece is estimated to have a net worth of around $2 million with an estimated $500,000 annual salary from Roush Fenway Keselowski Racing.
His No. 60 RFK Racing Ford Mustang is sponsored by Kroger and Trimble alongside Mohawk Northeast in select races.
Cole Custer: $2.5 Million
Cole Custer earns $500,000 per year with an estimated net worth of $2.5 million. His No. 41 Haas Factory Team Ford sponsor is Autodesk.
