The Formula 1 world witnessed the official unveiling of Cadillac F1 team logo and brand identity during the Miami Grand Prix weekend.
This dazzling launch event held on Saturday in the vibrant heart of Miami marks the iconic American luxury automaker’s bold entry into the pinnacle of motorsport with the team set to join the grid as the eleventh competitor in the 2026 F1 season.
The event was not only a celebration of Cadillac’s racing ambitions but also a statement of intent, signaling the arrival of a distinctly American force in a sport traditionally dominated by European powerhouses.
The anticipation surrounding Cadillac’s F1 entry has been building for months culminating in a high-profile launch party that drew industry executives, influencers and celebrities.
The Queen Miami Beach venue was packed elbow-to-elbow, with a musical showcase by Janelle Monáe and actor Terry Crews Jr. adding to the glitz and glamour of the occasion.
The highlight of the evening was the dramatic unveiling of the Cadillac F1 team logo in a splashy video presentation which encapsulated the brand’s heritage of innovation, luxury and performance.
While fans and media alike were eager for a glimpse of the actual race car, the team opted to focus on its identity and vision, promising that the technical details and car reveal would follow as the 2026 F1 debut approaches.
Cadillac’s entry into Formula 1 is the result of a deep partnership between TWG Motorsports and General Motors, creating a team that embodies American spirit and engineering excellence.
The unveiling of the Cadillac F1 team logo was more than just a branding exercise; it was a declaration of the team’s values and aspirations. The logo itself draws inspiration from Cadillac’s storied history, incorporating design elements that evoke both luxury and performance.
The team’s leadership emphasized that this venture is more than just a racing project; it is a showcase of American innovation on a global stage, competing alongside the world’s most prestigious automotive names.
Dan Towriss, CEO of TWG Motorsports and team owner, assured attendees that the team’s preparations are well underway. The chassis has arrived, wind tunnel testing is ongoing, and recruitment of top engineering talent continues at pace.
“It’s no secret that it was a long journey,” said Towriss. “It was a journey of many ‘nos’. When we said we wanted to build a Formula 1 team we were told it’s too hard, it’s too ambitious, it’ll take too long to do it.
“But every ‘no’ sharpened our focus, sharpened the vision of this organisation and so every time we ran into an obstacle, we just would find a new way, a new path around.
“And every choice was better than the one before.”
One of the most significant aspects of Cadillac’s F1 project is its commitment to building a truly competitive operation from the ground up. The team has appointed Graeme Lowdon as Team Principal.
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This strategic choice brings valuable insight and leadership to the fledgling operation, ensuring that Cadillac’s entry is not merely symbolic but backed by genuine racing pedigree.
The significance of Cadillac’s entry extends beyond the confines of the racetrack. For the first time since 2016 the F1 grid will expand to 22 cars, reflecting the sport’s growing global appeal and the increasing interest from major manufacturers.
Cadillac’s arrival is expected to inject fresh energy into the paddock with speculation already swirling about potential driver lineups and technical partnerships.
Among the names linked to the team is former Red Bull driver Sergio Perez, whose extensive experience could prove invaluable in helping Cadillac hit the ground running in its debut season.
