The 2025 Miami Grand Prix is set to become an unforgettable spectacle thanks in large part to the bold and innovative Racing Bulls livery which was unveiled ahead of the Formula 1 weekend.
This year the team has made headlines across the motorsport world with the unveiling of a striking all-pink livery for their VCARB 02 car, a move that not only sets them apart visually but also underscores their commitment to creativity, marketing synergy, and fan engagement.
The new Racing Bulls livery, inspired by Red Bull Summer Edition White Peach energy drink is more than just a fresh coat of paint-it is a statement of intent, a celebration of Miami’s vibrant culture and a testament to the evolving landscape of Formula 1 branding and identity.
At the heart of this transformation is the Faenza-based outfit’s decision to depart dramatically from their traditional color scheme.
The VCARB 02 driven by Isack Hadjar and Liam Lawson will take to the Miami International Autodrome adorned in a rich magenta hue with peach-toned accents, a visual homage to the tropical and retro-glam aesthetic that Miami is renowned for.
The one-off livery is a radical departure from the team’s usual look outshining even the special designs unveiled by rivals such as Ferrari and Sauber for the same event.
The boldness of the Racing Bulls’ approach is evident not only in the car’s appearance but also in the coordinated effort to transform the entire team’s presence for the weekend.
Both Hadjar and Lawson will don custom magenta race suits while the team’s garage and kit will be similarly reimagined, creating a cohesive and immersive visual experience that extends far beyond the track itself.
The unveiling of the new Racing Bull livery was a meticulously orchestrated event held at the Joia Beach Club on Jungle Island in Miami. The launch brought together Racing Bulls CEO Peter Bayer, Team Principal Laurent Mekies, the drivers, and a host of athletes, creators, journalists, and fans.
The high-profile reveal underscored the significance of the Miami Grand Prix not just as a race but as a platform for storytelling, brand activation, and community engagement.
Reflecting on the team’s journey Bayer emphasized Miami’s special place in the Racing Bulls’ narrative.
“Miami holds a special place for Visa Cash App Racing Bulls,” he said. “It’s where we debuted our very first special livery as a team last year, which was a moment that set the tone for who we are: bold, creative and willing to push the boundaries.
MORE F1:
Nine most controversial F1 races of all time
F1 Drivers’ wives and girlfriends: Who are current Formula 1 stars dating?
“Since that debut, we’ve continued to make waves with striking liveries in Singapore and Las Vegas, each one crafted in collaboration with our partners and met with real excitement from fans.
“The Red Bull Summer Edition livery is a celebration of everything Miami represents, and we are honoured to give wings to this new seasonal flavour.”
The choice of magenta and peach for the Miami Grand Prix livery is not arbitrary. It is a deliberate celebration of the city’s energetic and eclectic spirit as well as a nod to the launch of the new Red Bull Summer Edition White Peach flavor in the United States.
The synergy between the car’s design and the energy drink’s branding is seamless, with even the car’s wheel covers designed to resemble the top of a Red Bull can-a playful yet effective touch that reinforces the connection between the product and the racing spectacle.
This marks the first time Red Bull has created a can-inspired livery to coincide with the introduction of a new product, merging the worlds of motorsport and consumer branding in a way that is both innovative and impactful.
Olly Hughes, Chief Marketing Officer at Red Bull Technology, highlighted the significance of this move, noting that the Miami Grand Prix provides the perfect backdrop for such a launch.
“This is a first for Red Bull as the first ever can-inspired livery to launch a brand-new flavour in the US,” he said. “The Red Bull Summer Edition White Peach flavour is made for summer, so where better to bring this to life than Miami.
“Since last year’s Miami launch, VCARB has earnt an award-winning reputation for bold and distinctive designs that stand out on the grid and there’s no doubt this is another one to add to the list.”
