It has been announced that BWT will be the title sponsor for the two upcoming races at the Red Bull Ring in Austria.
The Austria water company have been in the sport since 2017 when they became Racing Point’s title sponsor, with the team adopting their pink colours.
They remained in that position until the end of the 2020 campaign when the team became Aston Martin and the company went from the main sponsor to a Global Partner. Through Sebastian Vettel’s helmet and subtle accents on the green livery, their presence can still be seen on the grid.
That presence will be much more prominent when F1 heads to Austria with it being announced that they’re to be the title sponsor for both races there.
“We are excited to announce that BWT will be our title sponsor for the Austrian double-header, increasing their already strong presence within the sport,” Ben Pincus, the sport’s Director of Commercial Partnerships, said:
“The circuit will be alive with fans against a backdrop of BWT’s pink and will be a bright and vibrant return for F1 in Austria.
“Both F1 and BWT’s sustainability agendas are fully aligned on eliminating single-use plastics and we are pleased to be joining forces to use our expertise to tackle the issues important to the communities we visit while promoting the excitement on the track.”
Specifically, there will be signs located throughout the circuit that sport the company’s name and colours, with the goal being to spread sustainability messages as part of a wider goal the company and sport have to reduce the use of plastic water bottles.
“It is an honour for BWT to be part of the Formula 1 sustainability initiative and to become the Title Sponsor of both Austrian Grands Prix,” said Lutz Hübner, the BWT CMO.
“With our unique and patented water treatment technologies, we can help to ‘Change the world, sip by sip’.
“Plastic waste, disposable bottles and their worldwide transport, as well as the associated CO2 emissions, must be drastically reduced.
“With BWT Bottle Free Zones, we realize this concept now also in cooperation within the F1 community. The joining of forces to increase the awareness as well as to fight for sustainability puts BWT and F1 perfectly together.”