Scuderia AlphaTauri has announced a new partnership with ICM.com, a UK-based global multi-regulated financial service provider and confirmed Fantom – a leading smart contract platform – as an Official Team Partner.
ICM.com is an international online Foreign Exchange (FOREX) and CFD trading firm that operates globally. The new relationship, which began at the iconic Monaco Grand Prix, is the first year of an exciting venture for the two outfits that wish to continue to develop a strong partnership for many years to come.
The partnership with Scuderia AlphaTauri will accelerate the global brand awareness strategy of ICM.com through marketing campaigns across the team’s social and digital platforms. Furthermore, prominent branding will feature on a variety of team collateral; with both drivers displaying the logo on their race apparel and team kit, as well as further brand visibility throughout the garage environment and on the AT02.
Commenting on the announcement of the new partnership, Team Principal Franz Tost said: “I’m pleased to announce this exciting partnership with ICM.com who, like Scuderia AlphaTauri, operates on a global scale every day. As a team that competes in an international championship, we are exposed to FOREX transactions daily, which is one of the core competencies of the ICM.com business. It’s great to welcome such a future-oriented company to our team and we look forward to building a strong relationship together this season.”
“We are excited to enter the world of Formula One with this team partnership – the highest class of single-seater racing, distinguishable by its otherworldly-looking cars and phenomenal speeds, added Shoaib Abedi, Founder and CEO of ICM.com.
“With a cumulative audience of almost 2 billion television viewers and a highly engaged fan base, the partnership with Scuderia AlphaTauri will add significant value to ICM’s brand awareness strategy. With races in 23 countries Formula 1 is a truly global platform, aligning with ICM’s global vision which currently covers over 20 countries,” he said.
Furthermore, the Faenza-based team entered into a partnership with Fantom, which is a global blockchain platform designed for instant transactions with low costs and is revolutionising the user experience.
Setting the groundwork for a digital financial system, Fantom focusses heavily on eco-friendly technology and has dramatically reduced the energy consumed in the blockchain process. Holding a similar high-tech driven philosophy to Motorsport that regularly disseminates its innovation into the real-world, Fantom also sees real-life applications of its platform in industries such as pharmaceuticals and education.
This partnership will allow Fantom to utilise the team’s established platform to continue its staggering growth on a global scale, with the logo visible on the top of the halo of the AT02 at both the Monaco and Abu Dhabi Grands Prix. Furthermore, Pierre Gasly will continue his Brand Ambassador role with Fantom, displaying the logo on his cap throughout the season.
“This is another great partnership for Scuderia AlphaTauri and I’m happy to welcome Fantom on-board.” commented Tost. “As a team working at the pinnacle of motorsport, we’re always interested in new, innovative technologies and Fantom shares with us a constant hunger for success, which put them at the forefront of the blockchain industry, while operating sustainably.
“We are pleased to support their continuing growth on a global scale and I look forward to seeing the Fantom logo displayed on our cars as we race through the streets of Monaco,” the Austrian concluded.
Harry Yeh, Quantum Fintech Group Managing Director said: “We are extremely excited about this partnership. Fantom’s technology is incredibly fast but at the same time it is following a green and eco-friendly approach, which aligns perfectly with the Scuderia AlphaTauri F1 team and with the ambitious sustainability strategy of the sport.
“I haven’t been this bullish about a tech start-up investment as I am with Fantom. We want to continue to attract even more people globally to the platform through this partnership.”